Go To Market Planning: Unpacking Jobs To Be Done Framework

Introduction

SaaStock 2019

image source: https://tech.eu/features/11129/saastock-dublin/

What do they hire you for

‘Jobs to be done’, source: uxdesign.cc

What ‘Job’ Does Your Product Do For your ideal buyer

Informing your GTM

Milkshakes = GTM

What is a Go To Market Strategy?

Find the market gap by finding your place of ‘fit’ in that market

Final Thoughts

About Daniel

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Daniel is a Senior Marketing Professional working in the SaaS B2B industry. Based in Ireland. Passionate about Sport, Marketing, and Remote Work.