Doing Your Homework. Finding Product Market Fit in User Research

Product Market Fit Starts with research

Product Marketing — Product Market Fit & User Research

Background Research to Understand Your Market

Don’t rush to product launch — drill down on who your product serves

Clearly Defined Target Audience

Define your target buyers to hit the product market fit bullseye

Identify Your Value Props and Write Crystal-Clear Messaging

What are you key benefits to the user — start from a blank slate and use data to explore this
Your messaging needs to be crystal clear

Hindsight

Key takeaway message

Daniel is a Senior Marketing Professional working in the SaaS B2B industry. Based in Ireland. Passionate about Sport, Marketing, and Remote Work.